The aim of this study was to explore the relationship between the perceived symbolic meanings of money and materialism. The population of the study consisted of individuals over the age of 19 living in Eskişehir (Turkey) city center. The study used the convenience sampling method, a non...

Bu calismanin amaci, taraftarlarin takimlarla ozdeslesme duzeylerinin, tuttuklari takimlarin lisansli urunlerine yonelik kalite algisina ve satin alma niyetine olan etkisini incelemektir. Calismada kolayda ornekleme yontemi uygulanmis olup, arastirmanin verileri Eskisehir Osmangazi Universitesi...

Purpose: The purpose of this paper is to theorize and empirically investigate the formation of consumer’s consumption ritual experiences and discourses associated with Feast of Sacrifice. Design/methodology/approach: The authors have approached the data from assemblage theory perspective. By...

Urunlerin benzesmesi ve farklilasmanin onemli hale gelmesiyle birlikte, marka imaji ve marka algisi pazarlamada on plana cikmaktadir. Marka imaj ve algisinin guclendirilmesi yaninda farklilastirmaya katkisi dikkate alindiginda marka kisiligi kavrami onemli hale gelmektedir. Ote yandan urun ve...

Purpose – The purpose of this paper is to determine the difference between service quality dimensions of supermarkets and discount stores. Design/methodology/approach – The paper focuses on service quality dimensions of customers in supermarkets and discount stores. The study has selected...