Taiminen, Heini Maarit; Karjaluoto, Heikki - In: Journal of Small Business and Enterprise Development 22 (2015) 4, pp. 633-651
Purpose – The purpose of this paper is to provide insights into the utilization and goals of digital marketing, and examines factors that influence the adoption and use of digital marketing channels in SMEs. Design/methodology/approach – The data comprises semi-structured theme interviews in...