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gamification strategy
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psychological dimension
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unplanned purchases
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International journal of procurement management
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Evaluating the effect of psychological dimensions of gamification strategy on creation of unplanned purchases
Aghdaie, Fathollah Amiri
;
Talaei, Hamidreza
; …
- In:
International journal of procurement management
15
(
2022
)
1
,
pp. 20-39
Persistent link: https://www.econbiz.de/10012800410
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