Search Results - person:"Taylor, D. Christopher"

Competition in the beer industry : from pipe dream to reality : exploring the potential impacts of Executive Order 14036

Taylor, Scott <Jr.>; Taylor, D. Christopher; Norris, … - In: The Cornell hospitality quarterly 65 (2024) 1, pp. 59-67

Persistent link: https://www.econbiz.de/10014634676

Is tipping just a game? : applying game theory to restaurant tipping behavior

Norris, Cortney L.; Taylor, Scott <Jr.>; Taylor, D. … - In: International journal of hospitality management 114 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014440019

Parents' attending status and alcohol consumption on family cohesion and satisfaction at art festivals

Liu, Yi; Draper, Jason; Madera, Juan M.; Taylor, D. … - In: International journal of event and festival management 14 (2023) 4, pp. 423-440

Persistent link: https://www.econbiz.de/10014429671

What is rogue marketing? : an exploration of how hard seltzer sparked a social media phenomenon

Norris, Cortney L.; Taylor, D. Christopher; Taylor, … - In: International journal of wine business research 34 (2022) 3, pp. 329-348

Persistent link: https://www.econbiz.de/10013361905

What is rogue marketing? An exploration of how hard seltzer sparked a social media phenomenon

Norris, Cortney L.; Taylor, D. Christopher; Taylor Jr., … - In: International Journal of Wine Business Research 34 (2021) 3, pp. 329-348

Purpose: This study aims to introduce, explicate, offer a framework and provide future research directions for a phenomenon herein named rogue marketing. Rogue marketing is explored vis-à-vis a phenomenon that occurred over the summer of 2019 with a new product category, hard seltzers. It is...

Persistent link: https://www.econbiz.de/10012811930

Customer service evaluations of employees with disabilities : the roles of perceived competence and service failure

Madera, Juan M.; Taylor, D. Christopher; Barber, Nelson A. - In: The Cornell hospitality quarterly 61 (2020) 1, pp. 5-18

Persistent link: https://www.econbiz.de/10012158099

Model selection and Akaike Information Criteria: An example from wine ratings and prices

Snipes, Michael; Taylor, D. Christopher - In: Wine Economics and Policy 3 (2014) 1, pp. 3-9

The effect of wine ratings on pricing has been a question for wine consumers for some time. Ultimately, wine preference, and thus how one judges a wine, is a subjective endeavor. Wine professionals have long rated wines and those published ratings have some effect on consumer sales. Previously,...

Persistent link: https://www.econbiz.de/10011986490

Model selection and Akaike Information Criteria : an example from wine ratings and prices

Snipes, Michael; Taylor, D. Christopher - In: Wine Economics and Policy 3 (2014) 1, pp. 3-9

Persistent link: https://www.econbiz.de/10011867912

Indicators of hotel profitability : model selection using Akaike information criteria

Taylor, D. Christopher; Snipes, Michael; Barber, Nelson A. - In: Tourism and hospitality research : the surrey quarterly … 18 (2018) 1, pp. 61-71

Persistent link: https://www.econbiz.de/10011846768

Desirability bias and perceived effectiveness influence on willingness-to-pay for pro-environmental wine products

Barber, Nelson A.; Taylor, D. Christopher; Remar, Daniel - In: International journal of wine business research : IJWBR 28 (2016) 3, pp. 206-227

Persistent link: https://www.econbiz.de/10011563741