Desirability bias and perceived effectiveness influence on willingness-to-pay for pro-environmental wine products
Year of publication: |
2016
|
---|---|
Authors: | Barber, Nelson A. ; Taylor, D. Christopher ; Remar, Daniel |
Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 28.2016, 3, p. 206-227
|
Subject: | Market segmentation | Pricing | Customer satisfaction | Survey research | Experiment | Kundenzufriedenheit | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Wein | Wine | Marktsegmentierung | Weinbau | Wine industry |
-
Modeling hedonic motive-based segments of wine festival visitors using decision tree approach
Payini, Valsaraj, (2022)
-
Perceived risk and the willingness to buy and pay for "corked" bottles of wine
Lecat, BenoƮt, (2016)
-
A fine wine instrument : an alternative for segmenting the Australian wine market
Johnson, Trent E., (2015)
- More ...
-
Madera, Juan M., (2020)
-
Indicators of hotel profitability : model selection using Akaike information criteria
Taylor, D. Christopher, (2018)
-
Twisting tradition : consumers' behavior toward alternative closures
Barber, Nelson A., (2009)
- More ...