//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Taylor, Gail Ayala"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
2
Relationship marketing
2
Attitude towards store
1
Consumer behaviour
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Corporate social responsibility (CSR)
1
Customer value
1
Dimensions of CSR
1
Einzelhandel
1
Firm performance
1
Ganzzahlige Optimierung
1
Integer programming
1
Konsumentenverhalten
1
Kundenwert
1
Lebenszyklus
1
Life cycle
1
Loyalty
1
Retail store patronage
1
Retail trade
1
Share of wallet
1
Unternehmenserfolg
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
Undetermined
3
English
2
Author
All
Taylor, Gail Ayala
5
Neslin, Scott A.
4
Grantham, Kimberly D.
2
McNeil, Kimberly R.
2
Ailawadi, Kusum L.
1
Luan, Y. Jackie
1
Published in...
All
Journal of retailing
2
Journal of the Academy of Marketing Science
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Source
All
OLC EcoSci
3
ECONIS (ZBW)
2
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does retailer CSR enhance behavioral loyalty? : a case for benefit segmentation
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Luan, Y. Jackie
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 156-167
Persistent link: https://www.econbiz.de/10010400710
Saved in:
2
Overcoming the "recency trap" in customer relationship management
Neslin, Scott A.
;
Taylor, Gail Ayala
;
Grantham, Kimberly D.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 320-337
Persistent link: https://www.econbiz.de/10009747845
Saved in:
3
Overcoming the “recency trap” in customer relationship management
Neslin, Scott A.
;
Taylor, Gail Ayala
;
Grantham, Kimberly D.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 320-337
Persistent link: https://www.econbiz.de/10010096148
Saved in:
4
The current and future sales impact of a retail frequency reward program
Taylor, Gail Ayala
;
Neslin, Scott A.
- In:
Journal of retailing
81
(
2005
)
4
,
pp. 293-306
Persistent link: https://www.econbiz.de/10006605731
Saved in:
5
Coupon response in services
Taylor, Gail Ayala
- In:
Journal of retailing
77
(
2001
)
1
,
pp. 139
Persistent link: https://www.econbiz.de/10006621065
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->