Overcoming the "recency trap" in customer relationship management
Year of publication: |
2013
|
---|---|
Authors: | Neslin, Scott A. ; Taylor, Gail Ayala ; Grantham, Kimberly D. ; McNeil, Kimberly R. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 41.2013, 3, p. 320-337
|
Subject: | Beziehungsmarketing | Relationship marketing | Lebenszyklus | Life cycle | Kundenwert | Customer value | Ganzzahlige Optimierung | Integer programming | Unternehmenserfolg | Firm performance |
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