//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Thomas, Sujo"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
16
Konsumentenverhalten
16
Cause-Related Marketing
13
Cause-related marketing
13
Beziehungsmarketing
11
India
11
Indien
11
Relationship marketing
11
Fundraising
7
Marketing management
5
Marketingmanagement
5
Advertising effects
3
Brand image
3
Brand management
3
CRM participation intention
3
Internet marketing
3
Luxury goods
3
Luxusgüter
3
Markenführung
3
Markenimage
3
Online-Marketing
3
Social Web
3
Social web
3
Werbewirkung
3
Auslandsinvestition
2
CRM
2
CRM campaign
2
Cause involvement
2
Confidence
2
Einzelhandel
2
Facebook
2
Foreign investment
2
Intention to donate
2
Retail trade
2
Skepticism
2
Trust
2
Vertrauen
2
cause scope
2
cause-related marketing
2
Advertising
1
more ...
less ...
Online availability
All
Undetermined
16
Free
6
Type of publication
All
Article
19
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Arbeitspapier
5
Graue Literatur
5
Non-commercial literature
5
Working Paper
5
Language
All
English
24
Undetermined
4
Author
All
Thomas, Sujo
28
Kureshi, Sonal
11
Patel, Ritesh
6
Bhatt, Viral
5
Sinha, Piyush Kumar
5
Gokhale, Srikant
2
Jadeja, Ashwin
2
Suggala, Susmita
2
Trivedi, Twinkle
2
Yagnik, Arpan
2
Agarwal, Dhruv
1
Bhatt, Vivek
1
Pandey, Sudhir
1
Patel, Ritesh Jayantibhai
1
Pathak, Bharati
1
Shreevastava, Richa
1
Sinha, P. K.
1
Suryavanshi, A. K. S.
1
Vaghela, Krishnaba
1
Vatavwala, Sanket
1
more ...
less ...
Institution
All
Economics, Indian Institute of Management
4
Published in...
All
Working paper / Indian Institute of Management, Ahmedabad
5
IIMA Working Papers
4
International review on public and non-profit marketing
3
Journal of nonprofit & public sector marketing
3
International journal of business competition and growth : IJBCG
2
International Journal of Retail & Distribution Management
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of business information systems : IJBIS
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
Journal of marketing communications
1
Journal of philanthropy and marketing
1
Journal of retailing and consumer services
1
Society and business review
1
South Asian journal of management : SAJM
1
more ...
less ...
Source
All
ECONIS (ZBW)
23
RePEc
4
Other ZBW resources
1
Showing
1
-
10
of
28
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Testing the influence of donation message-framing, donation size, and product type (Androgynous Luxury Hedonic Vs. Eco-friendly: Utilitarian) on CRM participation intention
Patel, Ritesh Jayantibhai
;
Thomas, Sujo
;
Bhatt, Viral
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
4
,
pp. 391-413
Persistent link: https://www.econbiz.de/10014333847
Saved in:
2
Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
Saved in:
3
Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness
Patel, Ritesh
;
Bhatt, Viral
;
Thomas, Sujo
;
Trivedi, Twinkle
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 199-228
Persistent link: https://www.econbiz.de/10014501199
Saved in:
4
Predicting user loyalty and repeat intention to donate towards fantasy sports gaming platforms : a large-sample study based on a model integrating philanthropic actions, well-being...
Suryavanshi, A. K. S.
;
Thomas, Sujo
;
Trivedi, Twinkle
; …
- In:
Journal of philanthropy and marketing
29
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014450575
Saved in:
5
Private-label grocery buyers' donation intentions and trust in CRM campaigns : an empirical analysis by employing social identity theory
Thomas, Sujo
;
Patel, Ritesh
;
Bhatt, Viral
- In:
Society and business review
18
(
2023
)
3
,
pp. 401-421
Persistent link: https://www.econbiz.de/10014334088
Saved in:
6
Determinants of cause-related marketing participation intention : the role of consumer knowledge, cause scope and donation proximity
Thomas, Sujo
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
2
,
pp. 194-214
Persistent link: https://www.econbiz.de/10014234447
Saved in:
7
Consumer engagement behaviour over time on fitness tracker Facebook brand pages : effect of post characteristics, message appeals and marketing promotions
Thomas, Sujo
;
Kureshi, Sonal
;
Bhatt, Vivek
;
Yagnik, Arpan
- In:
International journal of business information systems : …
43
(
2023
)
3
,
pp. 394-415
Persistent link: https://www.econbiz.de/10014312805
Saved in:
8
Determinants of customer relationship building on digital healthcare networks : an extension of social media engagement theory from emerging market context
Suggala, Susmita
;
Pathak, Bharati
;
Thomas, Sujo
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014310001
Saved in:
9
Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product
Thomas, Sujo
;
Jadeja, Ashwin
;
Vaghela, Krishnaba
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 691-708
Persistent link: https://www.econbiz.de/10013483765
Saved in:
10
Investigating the factors influencing consumers' purchase intention towards online private labels in the Indian context
Thomas, Sujo
;
Suggala, Susmita
;
Agarwal, Dhruv
- In:
International journal of business competition and …
8
(
2022
)
1/2
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014234352
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->