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Search: person:"Thomas, Tijo"
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Thomas, Tijo
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Johnson, Johney
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Ambady, K. G.
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Naveli Singh
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Vision : the journal of business perspective
3
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ECONIS (ZBW)
3
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Effect of ethnocentrism and attitude towards foreign brands in purchase decision
Thomas, Tijo
;
Naveli Singh
;
Ambady, K. G.
- In:
Vision : the journal of business perspective
24
(
2020
)
3
,
pp. 320-329
Persistent link: https://www.econbiz.de/10012287428
Saved in:
2
The effect of celebrity trustworthiness on endorsement effectiveness : a comparison of congruence and hybrid model
Thomas, Tijo
;
Johnson, Johney
- In:
Vision : the journal of business perspective
23
(
2019
)
3
,
pp. 275-286
Persistent link: https://www.econbiz.de/10012161657
Saved in:
3
The impact of celebrity expertise on advertising effectiveness : the mediating role of celebrity brand fit
Thomas, Tijo
;
Johnson, Johney
- In:
Vision : the journal of business perspective
21
(
2017
)
4
,
pp. 367-374
Persistent link: https://www.econbiz.de/10011833558
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