Effect of ethnocentrism and attitude towards foreign brands in purchase decision
Tijo Thomas, Naveli Singh and K. G. Ambady
Year of publication: |
2020
|
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Authors: | Thomas, Tijo ; Naveli Singh ; Ambady, K. G. |
Published in: |
Vision : the journal of business perspective. - London [u.a.] : Sage Publ., ISSN 2249-5304, ZDB-ID 2220768-5. - Vol. 24.2020, 3, p. 320-329
|
Subject: | Purchase Decision | Ethnocentrism | Attitude Towards Foreign Brands | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Kaufentscheidung | Purchase decision | Markenführung | Brand management |
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