Toufani, Samrand; Stanton, John Philip; Chikweche, Tendai - In: Marketing Intelligence & Planning 35 (2017) 3, pp. 316-338
Purpose The purpose of this paper is to examine how potential purchasers of a personal information, communication and entertainment device such as a smartphone, perceive the aesthetics of such a product. It then examines whether appreciation of the product’s aesthetics influences their...