The importance of aesthetics on customers' intentions to purchase smartphones
Year of publication: |
2017
|
---|---|
Authors: | Toufani, Samrand ; Stanton, John Philip ; Chikweche, Tendai |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 35.2017, 3, p. 316-338
|
Subject: | Consumer behaviour | Purchase intention | Perception | Aesthetics | Value | Konsumentenverhalten | Ästhetik | Produktgestaltung | Product design | Wahrnehmung | Kundenzufriedenheit | Customer satisfaction |
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