Siomkos, George; Triantafillidou, Amalia; … - In: Marketing Intelligence & Planning 28 (2010) 6, pp. 770-791
Purpose – Product‐harm crises have become an almost familiar phenomenon in today's business environment as technology becomes more vulnerable. Even if a product‐harm crisis is associated with the company that manufactured the defective product, the entire industry may be affected. Not only...