Opportunities and threats for competitors in product-harm crises
Year of publication: |
2010
|
---|---|
Authors: | Siomkos, George J. ; Triantafillidou, Amalia ; Vassilikopoulou, Aikaterini ; Tsiamis, Ioannis |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 28.2010, 6, p. 770-791
|
Subject: | Produktqualität | Product quality | Krisenmanagement | Crisis management | Branche | Economic sector |
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