Search Results - person:"Tsou, Hung-Tai"

How does digital technology usage benefit firm performance? : Digital transformation strategy and organisational innovation as mediators

Tsou, Hung Tai; Chen, Ja-Shen - In: Technology analysis & strategic management 35 (2023) 9, pp. 1114-1127

Persistent link: https://www.econbiz.de/10014338481

The effects of game mechanics on user retention in using social live streaming services

Tsou, Hung Tai; Lin, Yu-Hsun; Loo, Pui Yan - In: Marketing intelligence & planning 42 (2024) 7, pp. 1169-1194

Persistent link: https://www.econbiz.de/10015056969

Growth and maintenance : how a subsidiary's environmental relationships with technological innovation affect its initiatives

Chen, Lu-Jui; Tsou, Hung Tai; Lee, Wen-Ruey - In: Asia-Pacific journal of business administration 15 (2023) 3, pp. 386-410

Persistent link: https://www.econbiz.de/10014313767

How gamification elements benefit brand love : the moderating effect of immersion

Tsou, Hung Tai; Putra, Mukti Trio - In: Marketing intelligence & planning 41 (2023) 7, pp. 1015-1036

Persistent link: https://www.econbiz.de/10014381232

Linking customization capability with CRM technology adoption and strategic alignment

Tsou, Hung Tai - In: Service science 14 (2022) 1, pp. 60-75

Persistent link: https://www.econbiz.de/10013184249

"Yes, we do. Why not use augmented reality?" : customer responses to experiential presentations of AR-based applications

Hsu, Sheila Hsuan-Yu; Tsou, Hung Tai; Chen, Ja-Shen - In: Journal of retailing and consumer services 62 (2021), pp. 1-12

Persistent link: https://www.econbiz.de/10012648945

An enabling mechanism for subsidiary autonomy

Chen, Lu-Jui; Tsou, Hung-Tai; Chen, Chun-Chung - In: Journal of management research 12 (2020) 1, pp. 1-25

Persistent link: https://www.econbiz.de/10012156620

“Of course, cooperation first” : the effect of subsidiary capability and perception gaps for subsidiary development

Chen, Lu-Jui; Tsou, Hung-Tai - In: Multinational Business Review 28 (2020) 3, pp. 401-426

Purpose: This study aims to discuss not only the relationship between performance and cooperation but also discusses whether a subsidiary should prioritize performance above cooperation or whether a subsidiary should prioritize cooperation above performance. In addition, because the...

Persistent link: https://www.econbiz.de/10012279231

Enhancing intellectual capital for e-service innovation

Tsou, Hung Tai; Chen, Ja-Shen; Liao, Shih-Wen Jolie - In: Innovation: organization & management : IOM 18 (2016) 1, pp. 30-53

Persistent link: https://www.econbiz.de/10011515181

Selecting business partner for service delivery co-innovation and competitive advantage

Tsou, Hung Tai; Cheng, Colin C. J.; Hsu, Hsuan-yu - In: Management decision : MD 53 (2015) 9, pp. 2107-2134

Persistent link: https://www.econbiz.de/10011407028