Linking customization capability with CRM technology adoption and strategic alignment
Hung-Tai Tsou
| Year of publication: |
2022
|
|---|---|
| Authors: | Tsou, Hung Tai |
| Published in: |
Service science. - Hanover, Md. : INFORMS, ISSN 2164-3970, ZDB-ID 2658448-7. - Vol. 14.2022, 1, p. 60-75
|
| Subject: | CRM technologies | adoption | customization capability | effectiveness | strategic alignment | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management | Innovationsdiffusion | Innovation diffusion | Technologiewahl | Technology choice | Informationstechnik | Information technology | Innovationsakzeptanz | Innovation adoption | Capability-Ansatz | Capability approach |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/serv.2021.0286 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013184249