Wang, Yi; Royo Vela, Marcelo; Tyler, Katherine - In: International Journal of Culture, Tourism and … 2 (2008) 4, pp. 312-329
Purpose – The purpose of this paper is to assess Chinese tourists' perceptions of the UK hotel service quality, and to analyze the role of Chinese culture in influencing their expectations and perceptions. Design/methodology/approach – An adapted SERVQUAL questionnaire for measuring hotel...