Lee, Kyuho; Kladou, Stella; Usakli, Ahmet; Shi, Yunxia - In: Journal of Hospitality and Tourism Insights 5 (2020) 1, pp. 116-137
Purpose: The purpose of this study is to explore the impact of service quality on the formation of destination brand equity through customer satisfaction at a winery, from the perspective of Chinese wine tourists. Design/methodology/approach: This study utilized a survey research design. A...