Four factors that are vital for the critical success of entrepreneurs when seeking opportunities in the computing and information technology (IT) sectors are defined. They are: 1) the growth rate of the target market, 2) the timing of entry into the market, 3) the near-term revenue potential,...

Purpose – This paper aims to advance interfirm relationship (IR) research by applying a theoretically based typology in IR settings and empirically investigating the association of information technology (IT) and relational reciprocity with IR types. Design/methodology/approach – This study...