Prepayment and future cross-buying : an exploratory analysis
Year of publication: |
2022
|
---|---|
Authors: | Kim, Shinhye ; Sa Vinhas, Alberto ; Umesh, U. N. |
Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 33.2022, 3, p. 415-439
|
Subject: | Contractual service settings | Cross-buying | Prepayment |
Description of contents: | Description [doi.org] |
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