Ursacki, Terry; Vertinsky, Ilan - In: International Journal of Bank Marketing 9 (1991) 5, pp. 14-22
Examines the market positioning of foreign banks in Korea from 1983 to 1988. Examines predictions with respect to the Korean market derived from Dunning′s general proposition that firms tend to enter foreign markets so as to exploit their ownership‐specific advantages (OSAs). Also examines...