Lee, Eun-Mi; Temel, Serdal; Uzkurt, Cevahir - In: International Journal of Innovation Science 8 (2016) 2, pp. 100-112
Purpose Internet shopping is becoming more prevalent and popular in Turkey, one of the fastest growing e-commerce markets in Eastern Europe. The growth of internet usage has focused academic attention on the factors that drive the adoption of internet shopping. The purpose of this study is to...