In face of the continuation of America’s enormous trade and current account deficits each year, President Obama called for a 50% increase in the annual volume of United States exports and President Trump is calling for the replacement of foreign made with domestically made products. The goal...

This economic and political science work is a rigorous analysis that demonstrates that although it is a privilege and a benefit for the US to have its currency, the dollar, as the leading world reserve currency, the privilege also proves to be a very significant economic and security burden...

Purpose – Marketers devote great efforts to maintaining brand value. However, brand value can come under attack in the absence of sufficient product performance and image differentiation in a process called unbranding. This paper aims to provide insights and guidelines that will give marketing...