Unbranding : threat to brands, opportunity for generics and store brands
Year of publication: |
2013
|
---|---|
Authors: | Mayer, Peter ; Vambery, Robert G. |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 30.2013, 2, p. 140-149
|
Subject: | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Handelsmarke | Store brand | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
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