Estrella-Ramón, Antonia; Sánchez-Pérez, Manuel; … - In: Industrial Management & Data Systems 117 (2017) 2, pp. 250-266
Purpose The purpose of this paper is to provide a customer lifetime value (CLV) model to carefully assess and classify banking customers using individual measures and covering customers’ relationships with a portfolio of products of the company. Design/methodology/approach The proposed model...