Search Results - person:"Varan, Duane"

Influence of dynamic content on visual attention during video advertisements

Wooley, Brooke; Bellman, Steven; Hartnett, Nicole; Rask, Amy - In: European journal of marketing 56 (2022) 13, pp. 137-166

Persistent link: https://www.econbiz.de/10013502341

The effectiveness of various video ad-choice formats

Bellman, Steven; Potter, Robert F.; Robinson, Jennifer A.; … - In: Journal of marketing communications 27 (2021) 6, pp. 631-650

Persistent link: https://www.econbiz.de/10012624674

Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online

Bellman, Steven; Beal, Virginia; Wooley, Brooke; Varan, … - In: Journal of business research : JBR 120 (2020), pp. 103-113

Persistent link: https://www.econbiz.de/10012417105

The effects of commercial length on advertising impact : what short advertisements can and cannot deliver

Varan, Duane; Nenycz-Thiel, Magda; Kennedy, Rachel; … - In: Journal of advertising research 60 (2020) 1, pp. 54-70

Persistent link: https://www.econbiz.de/10012293496

How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption

Bellman, Steven; Rask, Amy; Varan, Duane - In: Journal of marketing communications 25 (2019) 7, pp. 763-782

Persistent link: https://www.econbiz.de/10012203365

Best measures of attention to creative tactics in TV advertising : when do attention-getting devices capture or reduce attention?

Bellman, Steven; Nenycz-Thiel, Magda; Kennedy, Rachel; … - In: Journal of advertising research 59 (2019) 3, pp. 295-311

Persistent link: https://www.econbiz.de/10012118864

How TV sponsorship can help television spot advertising

Bellman, Steven; Murphy, Jamie; Arismendez, Shruthi Vale; … - In: European Journal of Marketing 53 (2019) 1, pp. 121-136

Purpose: This paper aims to test TV sponsorship bumper effects, for the same brand, on 30-s TV spot advertising. Design/methodology/approach: An experimental study tests sponsorship bumpers and 30-s TV spot ads for eight brands, four familiar and four unfamiliar, using realistic stimuli and a...

Persistent link: https://www.econbiz.de/10012067921

The effects of social TV on television advertising effectiveness

Bellman, Steven; Robinson, Jennifer A.; Wooley, Brooke; … - In: Journal of marketing communications 23 (2017) 1, pp. 73-91

Persistent link: https://www.econbiz.de/10011690158

What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data

Bellman, Steven; Nenycz-Thiel, Magda; Kennedy, Rachel; … - In: Journal of advertising research 57 (2017) 1, pp. 53-66

Persistent link: https://www.econbiz.de/10011707618

Cultural differences affect interactive television advertising

Zorn, Steffen F.; Bellman, Steven; Robinson, Jennifer A.; … - In: Journal of marketing communications 22 (2016) 1, pp. 3-17

Persistent link: https://www.econbiz.de/10011536031