Casadesus-Masanell, Ramon; Crooke, Michael; Reinhardt, … - In: Journal of Economics & Management Strategy 18 (2009) 1, pp. 203-233
"To shed light on individuals' willingness to pay for "green" goods (i.e., goods that are supposed to have lower adverse environmental impacts either in production or in use), we study data from the introduction by Patagonia, Inc., of organic cotton sportswear in the mid-1990s. Patagonia, a...