Wisskirchen, Cornel; Vater, Dirk; Wright, Tim; De … - In: Strategy & Leadership 34 (2006) 2, pp. 10-20
Purpose – To show that retail bank executives across the world are awakening to a realization that long‐term growth and profitability hinge on their ability to attract and retain loyal customers. Design/methodology/approach – In Bain's experience, the best tool for gauging the benefit of...