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Search: person:"Vikas, Ram Manohar"
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On the persuasiveness of similar others : the role of mentalizing and the feeling of certainty
Vikas, Ram Manohar
;
Varman, Rohit
;
Belk, Russell W.
- In:
Journal of consumer research : JCR ; an …
42
(
2015
)
3
,
pp. 472-498
Persistent link: https://www.econbiz.de/10011583464
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2
Freedom and consumption : toward conceptualizing systemic constraints for subaltern consumers in a capitalist society
Varman, Rohit
;
Vikas, Ram Manohar
-
2009
Persistent link: https://www.econbiz.de/10003832767
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