On the persuasiveness of similar others : the role of mentalizing and the feeling of certainty
Ram Manohar Vikas, Rohit Varman, Russell W. Belk
| Year of publication: |
October 2015
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|---|---|
| Authors: | Vikas, Ram Manohar ; Varman, Rohit ; Belk, Russell W. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 42.2015, 3, p. 472-498
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| Subject: | status | symbolic power | marketization | sharing | caste |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucv038 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011583464