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Search: person:"Viswanathan, Madhubalan"
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Subsistence economy
33
Subsistenzwirtschaft
33
Consumer behaviour
28
Konsumentenverhalten
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Market research
14
Marktforschung
14
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English
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Viswanathan, Madhu
77
Viswanathan, Madhubalan
29
Gau, Roland
12
Childers, Terry L.
11
Sridharan, Srinivas
10
Venugopal, Srinivas
10
Jae, Haeran
6
Sreekumar, Arun
6
Ritchie, Robin
5
Rosa, Jose Antonio
5
Dutta, Shantanu
4
Jung, Kiju
4
Sudman, Seymour
4
Chaturvedi, Avinish
3
Nakata, Cheryl
3
Bergen, Mark
2
Chandy, Rajesh K.
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Echambadi, Raj
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Jaikumar, Saravana
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John, George
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Kayande, Ujwal
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Khare, Apoorv
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Narasimhan, Om
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Varman, Rohit
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Akareem, Husain Salilul
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Alfonso Arias, Robert
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1
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Journal of business research : JBR
13
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
13
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
9
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of Business Research
5
Journal of public policy & marketing
5
Journal of Consumer Affairs
4
Journal of marketing
3
Journal of marketing management : MM
3
Journal of marketing research
3
Psychology & marketing
3
Advances in international management
2
Journal of management education : a publication of the Organizational Behavior Teaching Society
2
Journal of marketing research : JMR
2
Journal of retailing
2
Product and market development for subsistence marketplaces
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
1
Education in the Asia-Pacific region : issues, concerns prospects
1
European Journal of Marketing
1
Future-focused strategic marketing
1
Handbook of consumer psychology
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of Product Innovation Management
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of global marketing
1
Journal of management education : the official publication of the Organizational Behavior Teaching Society
1
Journal of teaching in international business
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Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Marketing theory
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Marketing to the poor : creating value
1
Measurement in marketing
1
Next generation business strategies for the base of the pyramid : new approaches for building mutual value
1
Strategic management journal
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Sustainability challenges and solutions at the base of the pyramid : business, technology and the poor
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The journal of consumer marketing
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Transformative consumer research for personal and collective well-being
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Working paper series : WPS
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ECONIS (ZBW)
77
OLC EcoSci
17
Other ZBW resources
6
RePEc
5
BASE
1
Showing
101
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106
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106
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101
Viswanathan
,
Madhubalan
: [Five calories or low calories?]
Viswanathan, Madhu
;
Childers, Terry L.
-
1996
Persistent link: https://www.econbiz.de/10000957607
Saved in:
102
Does a Single Response Category in a Scale Completely Capture a Response?
Viswanathan, Madhubalan
;
Bergen, Mark
;
Dutta, Shantanu
; …
- In:
Psychology & marketing
13
(
1996
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10007004490
Saved in:
103
Categorization : a fuzzy set conceptualization
Dutta, Shantanu
;
Bergen, Mark
;
Viswanathan, Madhu
; …
-
1994
Persistent link: https://www.econbiz.de/10000959857
Saved in:
104
Using magnitude estimation scaling in marketing research : an application to understand how consumers quantify product attributes
Viswanathan, Madhu
;
Childers, Terry L.
;
Nagaraj, Sanjay
-
1994
Persistent link: https://www.econbiz.de/10000959861
Saved in:
105
Using the comparative judgment task in consumer research : an illustrative study
Viswanathan, Madhu
;
Childers, Terry L.
-
1994
Persistent link: https://www.econbiz.de/10000959862
Saved in:
106
The Influence of Summary Information on the Usage of Nutrition Information
Viswanathan, Madhubalan
- In:
Journal of public policy & marketing : JPP & M ; an …
13
(
1994
)
1
,
pp. 48-60
Persistent link: https://www.econbiz.de/10007091679
Saved in:
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