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International journal of advertising : the quarterly review of marketing communications
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Research memoranda / Vrije Universiteit, Faculteit der Economische Wetenschappen en Bedrijfskunde
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ECONIS (ZBW)
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Making online products more tangible and likeable : the role of local presence as product presentation mechanism
Verhagen, Tibert
;
Vonkeman, Charlotte
;
Feldberg, Frans
; …
-
2013
Persistent link: https://www.econbiz.de/10010245551
Saved in:
2
Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals
Das, Enny
;
Galekh, Maryna
;
Vonkeman, Charlotte
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011546490
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