Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals
Year of publication: |
2015
|
---|---|
Authors: | Das, Enny ; Galekh, Maryna ; Vonkeman, Charlotte |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 34.2015, 3, p. 406-420
|
Subject: | sex | humour | advertising | arousal | pleasure | emotional appeal | Emotion | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Geschlecht | Gender | Werbung | Advertising | Humor |
-
Balamoorthy, S., (2019)
-
Weinberger, Marc G., (2017)
-
Does humour influence perceptions of the ethicality of female-disparaging advertising?
Grougiou, Vassiliki, (2020)
- More ...
-
Verhagen, Tibert, (2013)
-
Rest in peace? : brand-induced mortality salience and consumer behavior
Fransen, Marieke L., (2008)
-
Implicit measurement games : using casual games to measure psychological responses to ads
Vermeulen, Ivar, (2010)
- More ...