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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Does customer experience always benefit company? : examining customers' epistemic motivation and interaction with service contexts
Vu Thi Mai Chi
;
Paramita, Widya
;
Tran Ha Minh Quan
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10012698469
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