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A strategic approach to CSR communication : examining the impact of brand familiarity on consumer responses
Türkel, Selin
;
Uzunoğlu, Ebru
;
Kaplan, Melike Demirbağ
; …
- In:
Corporate social responsibility and environmental management
23
(
2016
)
4
,
pp. 228-242
Persistent link: https://www.econbiz.de/10011600308
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