A strategic approach to CSR communication : examining the impact of brand familiarity on consumer responses
Year of publication: |
July-August 2016
|
---|---|
Authors: | Türkel, Selin ; Uzunoğlu, Ebru ; Kaplan, Melike Demirbağ ; Vural, Beril Akıncı |
Published in: |
Corporate social responsibility and environmental management. - Chichester : Wiley, ISSN 1535-3958, ZDB-ID 2077964-1. - Vol. 23.2016, 4, p. 228-242
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Subject: | corporate social responsibility (CSR) | CSR communication strategy | brand familiarity | environmental domain | advertising and publicity | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Werbung | Advertising |
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