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Journal of nonprofit & public sector marketing
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Examining if sending text messages to thank blood donors for saving lives is a "great idea"? : evidence from a randomized field experiment
Moussaoui, Lisa S.
;
Herren-Vichet, Joëlle
;
Baldelli, Serena
- In:
Journal of nonprofit & public sector marketing
31
(
2019
)
5
,
pp. 486-506
Persistent link: https://www.econbiz.de/10012200044
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