Examining if sending text messages to thank blood donors for saving lives is a "great idea"? : evidence from a randomized field experiment
Year of publication: |
2019
|
---|---|
Authors: | Moussaoui, Lisa S. ; Herren-Vichet, Joëlle ; Baldelli, Serena ; Waldvogel, Sophie ; Desrichard, Olivier |
Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 31.2019, 5, p. 486-506
|
Subject: | blood donation | blood donor retention | short message | SMS | Text message |
-
Onashoga, Adebukola, (2016)
-
Julian Jamison, Dean Karlan, Pia Raffler, (2013)
-
Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam, (2017)
- More ...
-
Puntiroli, Michael, (2022)
-
Price vs Quantity in a Duopoly Supergame with Nash Punishments
Baldelli, Serena, (2004)
-
Price vs quantity in a duopoly supergame with Nash punishments
Baldelli, Serena, (2006)
- More ...