Ucok Hughes, Mine; Eckhardt, Giana; Kaigler-Walker, Karen; … - In: Qualitative Market Research: An International Journal 18 (2015) 4, pp. 391-408
Purpose – The aim of this study is to provide an understanding of urban Chinese women’s fashion consumption practices in light of major recent socio-historical events and to demonstrate that changes in fashion are not necessarily continuous, but rather can be discontinuous in the wake of...