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Computer-assisted marketing
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Harvard business review : HBR
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Harvard business review on retailing and merchandising
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Welcome to the new world of merchandising
Friend, Scott C.
;
Walker, Patricia H.
- In:
Harvard business review on retailing and merchandising
,
(pp. 65-83)
.
2008
Persistent link: https://www.econbiz.de/10003778430
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Welcome to the New World of Merchandising - Retailing has always been an inefficient business, plagued by sales and markdowns, overstocks and understocks. But powerful new software...
Friend, Scott C.
;
Walker, Patricia H.
- In:
Harvard business review : HBR
79
(
2001
)
10
,
pp. 133-142
Persistent link: https://www.econbiz.de/10005946342
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