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Search: person:"Wang, Michael Chih-Hung"
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Taiwan
5
Brand management
4
Markenführung
4
Professional sports
4
Profisport
4
Brand image
3
Distribution channel
3
Football
3
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Article
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11
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English
13
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Wang, Michael Chih-hung
10
Cheng, Julian Ming Sung
7
Wang, Michael Chih-Hung
7
Cheng, Julian Ming-Sung
3
Blankson, Charles
2
Chen, Alex Fei-long
2
Chen, Lily Shui-Lien
2
Chen, Lily Shui-lien
2
Cheng, Julian Ming-sung
2
Jain, Megha
2
Khalil, Shadab
2
Kuntjara, Hadi
2
Wang, Edward Shih-tse
2
Wu, Laura Hsing-Jung
2
Aung, George Kyaw-Myo
1
Aung, George Kyaw-myo
1
Chinomona, Richard
1
Erimurti, Kuntari
1
Lin, Julia Ying-chao
1
Purwanto, Bernardinus M.
1
Tang, Ta-wei
1
Tang, Ya-Yun
1
Tang, Ya-yun
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International journal of electronic marketing and retailing : IJEMR
2
International journal of services and standards
2
International journal of technology marketing : IJTMkt
2
Journal of global marketing
2
Managing service quality : MSQ ; an international journal
2
Marketing intelligence & planning
2
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of sports marketing & sponsorship
1
Journal of African business
1
Service business
1
Sport management review
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ECONIS (ZBW)
11
OLC EcoSci
6
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17
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1
Examining the antecedents of sport team brand equity : a dual-identification perspective
Wang, Michael Chih-Hung
;
Tang, Ya-Yun
- In:
Sport management review
21
(
2018
)
3
,
pp. 293-306
Persistent link: https://www.econbiz.de/10011871340
Saved in:
2
Investigating the different congruence effects on sports sponsor brand equity
Wang, Michael Chih-Hung
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 196-211
Persistent link: https://www.econbiz.de/10011709619
Saved in:
3
Developing service innovation capability in the hotel industry
Tang, Ta-wei
;
Wang, Michael Chih-hung
;
Tang, Ya-yun
- In:
Service business
9
(
2015
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011296089
Saved in:
4
Determinants and consequences of consumer satisfaction with self-service technology in a retail setting
Wang, Michael Chih-hung
- In:
Managing service quality : MSQ ; an international journal
22
(
2012
)
2
,
pp. 128-144
Persistent link: https://www.econbiz.de/10009534138
Saved in:
5
The purchasing impact of fan identification and sports sponsorship
Wang, Michael Chih-hung
;
Jain, Megha
;
Cheng, Julian …
- In:
Marketing intelligence & planning
30
(
2012
)
5
,
pp. 553-566
Persistent link: https://www.econbiz.de/10009611616
Saved in:
6
The purchasing impact of fan identification and sports sponsorship
Wang, Michael Chih-Hung
;
Jain, Megha
;
Cheng, Julian …
- In:
Marketing intelligence & planning
30
(
2012
)
5
,
pp. 553-567
Persistent link: https://www.econbiz.de/10009993487
Saved in:
7
Determinants and consequences of consumer satisfaction with self-service technology in a retail setting
Wang, Michael Chih-Hung
- In:
Managing service quality : MSQ ; an international journal
22
(
2012
)
2
,
pp. 128-145
Persistent link: https://www.econbiz.de/10009843415
Saved in:
8
The influence of the provision of online channel functions on exporting channel performance : the moderating effect of international experience
Wang, Michael Chih-hung
;
Khalil, Shadab
;
Blankson, Charles
- In:
Journal of global marketing
24
(
2011
)
2
,
pp. 125-135
Persistent link: https://www.econbiz.de/10009156368
Saved in:
9
The determinants of the sports team sponsor’s brand equity : a cross-country comparison in Asia
Wang, Michael Chih-hung
;
Cheng, Julian Ming Sung
; …
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
6
,
pp. 811-829
Persistent link: https://www.econbiz.de/10010217549
Saved in:
10
The Influence of the Provision of Online Channel Functions on Exporting Channel Performance: The Moderating Effect of International Experience
Wang, Michael Chih-Hung
;
Khalil, Shadab
;
Blankson, Charles
- In:
Journal of global marketing
24
(
2011
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10008992805
Saved in:
1
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