Lin, Guan-Yu; Wang, Yi-Shun; Wang, Yu-Min; Lee, Meng-Hsuan - In: Online Information Review 45 (2021) 7, pp. 1268-1289
Purpose: The study aims to examine the relationships among personality traits (i.e. the Big Five personality traits and locus of control), self-perceived facial attractiveness, motivations (i.e. intrinsic and extrinsic motivation) and intention toward live stream broadcasting. It also...