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Search: person:"Warren, Nooshin L."
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Ankündigungseffekt
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Warren, Nooshin L.
6
Sorescu, Alina
3
Beck, Joshua T.
2
Bhagwat, Yashoda
2
Watson, George F., IV.
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Ertekin, Larisa
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Farmer, Matthew
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Gu, Tianyu
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Journal of marketing
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Marketing ideas : how to write research articles that readers understand and cite
Warren, Nooshin L.
;
Farmer, Matthew
;
Gu, Tianyu
; …
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 42-57
Persistent link: https://www.econbiz.de/10012608667
Saved in:
2
Corporate sociopolitical activism and firm value
Bhagwat, Yashoda
;
Warren, Nooshin L.
;
Beck, Joshua T.
; …
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012271462
Saved in:
3
Commentary : brand activism in a political world
Moorman, Christine
- In:
Journal of public policy & marketing
39
(
2020
)
4
,
pp. 388-392
Persistent link: https://www.econbiz.de/10012534318
Saved in:
4
When 1 + 1 > 2 : how investors react to new product releases announced concurrently with other corporate news
Warren, Nooshin L.
;
Sorescu, Alina
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 64-82
Persistent link: https://www.econbiz.de/10011697512
Saved in:
5
Interpreting the stock returns to new product announcements : how the past shapes investors' expectations of the future
Warren, Nooshin L.
;
Sorescu, Alina
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 799-815
Persistent link: https://www.econbiz.de/10011762839
Saved in:
6
Event study methodology in the marketing literature : an overview
Sorescu, Alina
;
Warren, Nooshin L.
;
Ertekin, Larisa
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 186-207
Persistent link: https://www.econbiz.de/10011658052
Saved in:
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