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Search: person:"Weilbacher, William M."
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5
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Weilbacher, William M.
16
Bauer, Raymond Augustine
2
Greyser, Stephen A.
2
Kanter, Donald L.
2
Brown, Lyndon O.
1
Courtney, Alice E.
1
Gale, Christopher
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Lessler, Richard S.
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WEILBACHER, WILLIAM M.
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"THE FIELD" - Point of View: How Advertising Affects Consumers - Advertising, as currently practiced, ignores all that has been learned by cognitive psychologists in the past 30 or...
Weilbacher, William M.
- In:
Journal of advertising research
43
(
2003
)
2
,
pp. 230-234
Persistent link: https://www.econbiz.de/10006505780
Saved in:
2
How Advertising Affects Consumers
WEILBACHER, WILLIAM M.
- In:
Journal of Advertising Research
43
(
2003
)
02
,
pp. 230-234
Persistent link: https://www.econbiz.de/10004971899
Saved in:
3
Point of View: Does Advertising Cause a "Hierarchy of Effects"?
Weilbacher, William M.
- In:
Journal of advertising research
41
(
2001
)
6
,
pp. 19-26
Persistent link: https://www.econbiz.de/10006510582
Saved in:
4
Brand marketing : building winning brand strategies that deliver value and customer satisfaction
Weilbacher, William M.
-
1993
Persistent link: https://www.econbiz.de/10000324542
Saved in:
5
Brand marketing : building winning brand strategies that deliver value and customer satisfaction
Weilbacher, William M.
-
1993
Persistent link: https://www.econbiz.de/10004185691
Saved in:
6
Advertising
Weilbacher, William M.
-
1984
-
2. ed.
Persistent link: https://www.econbiz.de/10004730780
Saved in:
7
Choosing an advertising agency
Weilbacher, William M.
-
1983
-
1. [Dr.]
Persistent link: https://www.econbiz.de/10004753257
Saved in:
8
Marketing management cases
Weilbacher, William M.
-
1980
-
3. ed
Persistent link: https://www.econbiz.de/10000052458
Saved in:
9
Marketing management cases : planning and executing marketing strategy
Weilbacher, William M.
-
1980
-
3. ed.
Persistent link: https://www.econbiz.de/10004813450
Saved in:
10
Advertising
Weilbacher, William M.
-
1979
-
1. print.
Persistent link: https://www.econbiz.de/10004752026
Saved in:
1
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