Brand marketing : building winning brand strategies that deliver value and customer satisfaction
William M. Weilbacher
| Year of publication: |
1993
|
|---|---|
| Authors: | Weilbacher, William M. |
| Publisher: |
Lincolnwood, Ill. : NTC Business Books |
| Subject: | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Markenartikel | Brand | Marketingmanagement | Marketing management | Markenimage | Brand image |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 210 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-8442-3476-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000324542