Tran, Trang P.; Wen, Chao; Gugenishvili, Ilia - In: Journal of Hospitality and Tourism Technology 14 (2023) 4, pp. 540-556
Purpose Collaborative consumption has caught researchers’ attention due to its rapid growth. Drawing on the causal relationship between cognition, affection and conation and collaborative consumption literature, this paper aims to investigate the drivers of brand loyalty and revisit intentions...