Wu, Juanjuan; Joo, Bo Ra; Sina, Ahmad Saquib; Song, Sanga; … - In: International Journal of Retail & Distribution Management 50 (2021) 3, pp. 342-360
Purpose: The authors conducted an action research study with the aim of understanding current commercial offerings in modular designs in virtual environments and to explore modularity development based on consumer input for the purpose of personalizing three-dimensional (3D) virtual fashion...