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Dual-modality disclaimers, emotional appeals, and production techniques in food advertising airing during programs rated for children : is there a good balance?
Wicks, Jan DeBlanc
;
Warren, Ron
;
Fosu, Ignatius
;
Wicks, …
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 93-105
Persistent link: https://www.econbiz.de/10003931183
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2
Understanding audiences : learning to use the media constructively
Wicks, Robert H.
-
2001
Persistent link: https://www.econbiz.de/10004610746
Saved in:
3
Understanding audiences : learning to use the media constructively
Wicks, Robert H.
-
2001
This text examines how audiences develop their perceptions of reality based on what they see in the media. It is appropriate for students in media effects, psychology of media, media and society, and audience analysis
Persistent link: https://www.econbiz.de/10012674978
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