Andersson, Svante; Awuah, Gabriel Baffour; Aagerup, Ulf; … - In: International Marketing Review 37 (2020) 2, pp. 185-211
Purpose: This study aims to investigate how mature born global firms create value for customers to achieve continued international growth. Design/methodology/approach: The study employs a case study approach to investigate the under-researched area of how mature born globals create value for...