//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Willemsen, Lotte M."
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Social Web
6
Social web
6
Advertising effects
3
Creativity
3
Internet marketing
3
Kreativität
3
Online-Marketing
3
Viral marketing
3
Virales Marketing
3
Werbewirkung
3
Advertising
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Netherlands
2
Niederlande
2
Social media
2
Werbung
2
social media
2
Ad creativity
1
Beschwerdemanagement
1
Bias
1
Brand
1
Brand content
1
Brand image
1
COVID-19
1
Celebrity endorsement
1
Celebrity-Werbung
1
Complaint management
1
Confidence
1
Coronavirus
1
Craftsmanship
1
Creativity biases
1
Credibility
1
Digital platform
1
Digitale Plattform
1
Electronic word of mouth
1
Facebook
1
Fernsehwerbung
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
1
Book section
1
Language
All
English
7
Undetermined
1
Author
All
Willemsen, Lotte M.
8
Mazerant, Komala
3
Neijens, Peter C.
3
Noort, Guda van
3
Aa, Eva P. van der
1
Boerman, Sophie C.
1
Bronner, Fred
1
Kamphuis, Anne-Lise
1
Moorman, Marjolein
1
Neijens, Peter
1
Schooten, Erik van
1
Smit, Edith G.
1
Veen, Gerrita van der
1
van Noort, Guda
1
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Breaking new ground in theory and practice
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Source
All
ECONIS (ZBW)
7
OLC EcoSci
1
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Topical Advertising in enduring events : the role of timing and creativity in engagement with social media brand messages during COVID-19
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1411-1432
Persistent link: https://www.econbiz.de/10013484584
Saved in:
2
Spot-on creativity : creativity biases and their differential effects on consumer responses in (non-)real-time marketing
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter C.
; …
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 15-31
Persistent link: https://www.econbiz.de/10012502841
Saved in:
3
Let's get real (time)! : the potential of real-time marketing to catalyze the sharing of brand messages
Willemsen, Lotte M.
;
Mazerant, Komala
;
Kamphuis, Anne-Lise
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 828-848
Persistent link: https://www.econbiz.de/10012492593
Saved in:
4
"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook
Boerman, Sophie C.
;
Willemsen, Lotte M.
;
Aa, Eva P. van der
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 82-92
Persistent link: https://www.econbiz.de/10011695237
Saved in:
5
Program-involvement effects on commercial attention and recall of successive and embedded advertising
Moorman, Marjolein
;
Willemsen, Lotte M.
;
Neijens, Peter C.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10009659328
Saved in:
6
Online damage control : the effects of proactive versus reactive webcare interventions in consumer-generated and brand-generated platforms
Noort, Guda van
;
Willemsen, Lotte M.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 131-140
Persistent link: https://www.econbiz.de/10009569267
Saved in:
7
Online Damage Control: The Effects of Proactive Versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms
van Noort, Guda
;
Willemsen, Lotte M.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 131-141
Persistent link: https://www.econbiz.de/10009983950
Saved in:
8
Perceived expertise vs. perceived trustworthiness : the suppressed effect of source type on review attitude
Willemsen, Lotte M.
;
Neijens, Peter C.
;
Bronner, Fred
- In:
Breaking new ground in theory and practice
,
(pp. 425-438)
.
2011
Persistent link: https://www.econbiz.de/10009380993
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->